Constant Improvement: Voice Over Lessons From Sam Walton

He gets up every morning bound and determined to improve something…he is less afraid of being wrong than anyone I’ve ever known. – David Glass, Former CEO, Wal-Mart, about Sam Walton (p.50)


*What have you improved today?

*What decisions have you made about your business?

*What are you procrastinating on?

*What HAVEN’T you made a decision on that you really need to?

*Have you read something outloud (EVERYDAY!)?

*Have you worked on your marketing?

*Have you called old contacts that you made 5 years ago?

*Have you sent emails to friends in other cities?

*Does everyone in your family, on your street, in your church, know what you do?


Check everyone out who is our competition. And don’t look for the bad. Look for the Good. If you get one idea, that’s one more than you went in the store with, and we must try to incorporate it into our company. We’re really not concerned with what they are doing wrong, we’re concerned with what they are doing right, and everyone is doing something right. – Sam Walton (p.81) 


*Have you listened to every demo on
*Are you listening to radio commercials, Television commercials, listening to audiobooks?
*Are you learning from people and their techniques?
*Are you listening to podcasts, reading blogs and making contact with other Voice talent?

I always carry my little tape recorder on trips, to record ideas that come up in my conversations with the associates. I usually have my yellow legal pad with me, with a list of ten to fifteen things we need to be working on as a company. My list drives the executives around here crazy, but its probably one of my more important contributions. – Sam Walton (p. 149)


*Do you write down ideas that you have when you hear something you enjoy?

*Do you have a list of potential clients you are interested in pursuing?

*If you had five minutes with your ideal “VO” person (the one who you look up to most…) What would you ask them? (are those questions written down somewhere?)

Read the first post in this series here


All quotes are from “Sam Walton Made in America” by Sam Walton and John Huey, Bantam Books 1993


Do you have a book that I might like to read? If it pertains to the world of Voice Over, Creativity, Leadership or Marketing, I would gladly read and discuss it on the Creative Mouthpiece blog! Email me at stu (at) stugray (dot) com








One response to “Constant Improvement: Voice Over Lessons From Sam Walton

  1. Pingback: Voice Over Lessons From Sam Walton « The Creative Mouthpiece

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