That just gets my juices flowing. I love reading about branding and marketing stuff. Not that I have been able to apply all of it, or am a great marketer by any means, but it gets my mind going about the potential of getting my name out there.
And the best ways to do it.
I read Tom PetersThe Brand You 50 last year, and need to go back to my notes from that book – maybe I’ll post some ideas from there at a later date.
I heard Dave Foxx at Z100 also say very basically that a “brand” is just like what it was years ago when farmers would BRAND their cattle…so everyone would know whose cows were whose! (wow, whose cows were whose? – that’s a great sentence.)
The “brand” identified the beef. But, the beef still had to be “quality enough” to be worth cookin’…or you just had wanderin, lowly cows…Right?